Entries Tagged as 'Adsense'

Set AdWords Times to Save Some Dimes

Affiliate Marketing

Looking to save to some money on your Google AdWords? According to Online Money Dot.com your bids may actually be cheaper at night.

Jay at Online Opportunity has a pretty good tutorial on how to split test ads.

Y! Store Tutorials has a “dummies” guide to building landing pages. If you can’t build a landing page after reading this, then abandon all hope.

Blogging / Writing

If you’ve been writing an ebook, or just thinking about it, Hendry Chang has a laundry list of 18 reasons to give it away. If you’ve been waffling about the fate of your ebook, then this might just push you over the edge on pricing.

Traffic / Search Engine Optimization

The eBusiness Banter Blog has posted a three part tutorial on building traffic to your blog.
Part 1 | Part 2 | Part 3

Software Marketing Secrets has a good article explaining why you should be building brands for your products.

I Just Pulled a Homer!

I woke up this morning to a nice surprise - another $30 in my ClickBank account. In 8 days I’ve made about $50, and spent about $50 on Adwords, so I’m breaking even. However, that $50 is across 4 campaigns. Breaking it down, I’ve spent in the range of $25 on my campaign that’s making me money. So I’m essentially getting a 2 to 1 return thus far. But like the investment companies tell you, past performance is no guarantee of future growth.

I think I’m getting a broad idea of how this works, and I’m looking forward to doing more tweaking and seeing where I end up. I’m looking forward to getting my ClickBank check, since it’ll make me feel like I’m actually an accomplished affiliate marketer.

My first reward - a Sobakowa pillow. Sleeping on buckwheat husks might seem like some kind of hippie practice, but I have never slept as well as I have on those pillows. On a related note, my mom has been going to acupuncture for years now, and she’s started teaching me some of the doctor’s techniques. Some of them work freakily well, which makes me believe a lot of the stuff from the orient has legitimate value. It seems that in Western medicine’s rush to treat the body, the soul has been overlooked.

Speaking of, have you seen the Kinoki foot pads? Basically they’re an ace bandage that you put on your feet overnight that draws out ‘toxins’ and the like. The general consensus on the internet seems to be that it’s bullshit. I had my mom ask her acupuncture doctor about them. He swears that they work, but then said that an ionizing foot bath would work better, and come out cheaper in the long run. That might be treat number two.

Paul has a great post up on How to Scale a Campain. Very good, no-nonsense tips, although I’m doing it in reverse and starting at Google, and then moving to Yahoo (eventually).

Jonathan Volk has an enlightening post on why he Uses Landing Pages. I’ve been trying direct linking so far, but I’m planning on moving up to landing pages soon. The main reason I haven’t so far has been due to lack of time. He also has a post dealing with scaling campaigns as well. I’m trying to condense all of these scaling tips so I can wrap my head around the general themes.

5 Optimization Tips to Create a Good Website. Nothing revolutionary, but good advice nonetheless.

Screw You Google. This looks like an interesting experiment, but I’d still rather dance with the devil in the pale moonlight.

Alt Search Engines is a pretty sweet place to check out niche search engines/appliances.

And now to wrap things up, here’s a cooking tip:

Take one bag stir fry veggies.
Add one can of condensed chicken gumbo soup.
Cook until the water is gone.
Serve.

That’s some good eating!

Everything’s Coming Up Millhouse!

Some days the world just seems to crap on you. You wake up in a bad mood, which fades to black in a hurry. No matter what you do, you just can’t find your way to the light. Somehow as the day goes on, the darkness gets darker, and the blackness gets blacker, until you finally hit rock bottom. Days when it seems there’s a boil on your soul, that fills and fills with psychic pus, until you’re sure it’ll kill you.

That was my yesterday.

Somehow, overnight, the boil burst, and I woke up today in a much better frame of mind. Even though I had just finished a three day weekend, I was kind of looking forward to going back to work. I braced myself for the ungodly weather, and disembarked.

Stopping at the gas station on my way out of town, one minute into pumping gas, my hands went numb to the wrist in the driving sub-zero weather. The credit card slot didn’t work. I went inside to pay, and one of my friends from high school was manning the register. He warned me that the road crews weren’t even attempting to clear the roads, and that travel was suicide. I shrugged and decided to attempt it anyway, since I called in sick Friday, and I don’t want to burn up my free time within 3 weeks of getting it.

Leaving town was hard. The highway was about half drifted shut in the westbound lane. The roads were icy from yesterday, and the wind was whipping the snow into white-out conditions. Still, I soldiered on. I passed a compact car stuck in a drift as I turned the corner to head to the neighboring town where I work. As I passed the stranded vehicle, I noticed two of my co-workers, volunteer firemen, helping in the rescue. I would have offered to help, but I didn’t have anything like the cold weather gear they were wearing.

As luck would have it, I was following a DOT truck, so I felt moderately safe. A quarter mile down the road my optimism faded into a dull, aching dread.

Eyeballing the northbound lane to my left, I noticed that it was solidly covered with at least 16 inches of snow and no tire tracks. The road in front of me, plowed only minutes before, was already filling it, and visibility was limited to about 20 feet in the good spots due to the snow in the air.

Still, I soldiered on, if only due to the fact that the other lane was impassable. The flashing light on top of the blaze orange DOT truck was my beacon of hope, and I was determined to follow it, even though I had no other choice.

As I crept southbound the drifts got higher and the roads got worse. Two and a half miles down the road I came across a stopped semi. It wasn’t in the ditch, just stopped in the middle of the road. That’s when dread turned to outright fear.

I called my supervisor to warn him that I was going to be late. He told me flat out to turn around, and not even bother. All of my coworkers who live in my town had all called in. All of them are burly man’s men who drive 4×4 pickup trucks, compared to my late model sedan.

As I was talking on my cell phone the DOT truck drove around the semi and continued down the road, me tailing him at a distance of about 15 feet. We had proceeded about 1oo feet past the semi when the DOT truck’s reverse lights came on.

I stopped, but he kept on coming. Panicked, I threw my car in reverse, and started backing up. The truck wasn’t stopping, and I was actually forced to speed up. We backed up for about 80 feet before I decided I had had enough.

Backing around the semi, in white out conditions, I kept moving knowing that there was a crossing 200 yards to the north.

Suddenly there were headlights behind me. Another semi! I swerved into the other lane, and we missed each other by inches. Terrified, I kept going until I reached the gravel road, and did a three point turn.

I entered the southbound lane and started heading home doing 45 mph in the wrong lane with the snow whipping around me at gale force.

I called my father to warn him of the road conditions, only to come upon him at the end of his gravel road, waiting because he had seen me. He pulled out after me, and suddenly we were a convoy.

We made it to the blacktop heading into town without incident, and I called my brother to warn him not to bother. Right now he’s getting drunk and watching movies with his friends. Lucky.

I got home, got changed and let my wife know what was going on. Then I went downstairs and fired up the computer.

Consigned to the nothingness that awaited me, I fired up eBay, expecting both of my auctions to have ended with no bidders. Again.

Instead, I was greeted with an alert that I had actually sold one of the things I had listed. It wasn’t for a lot of money, but I hadn’t expected to sell it. The day was looking up.

Next I logged into my ClickBank account expecting to see the same old zeros that usually greet me. Instead, I see the total $17.98. One of the AdWords campaigns I had thrown up on a whim last Wednesday had generated a sale. Awesome!

I know this has been a long post, but it does have a point. The saying that “It’s always darkest before the dawn” has never really meant much to me. However, considering how this weekend went for me, it does ring true.

I’ve passed through the long dark night of the soul, and come out the other side stronger for the ordeal. Now that I have results in my marketing efforts, I’m doubly determined to get better at it and make a living at it.

Three good things have happened to me today:

1) I was specifically told not to come to work.

2) I made a sale on an eBay auction.

3) I made a sale using Adsense.

Events, both good and bad, seem to come in threes. I intend on making this streak last as long as possible. Persistence is the key.

The best advice I have been given personally is from Ruck, in his response to me in the comments to one of his recent posts: Keep on keepin’ on.

And that’s exactly what I plan to do.